IN NEW ORLEANS, A HOME THAT'S GOTTEN FINER WITH AGE - NY TIMES by Nicole Cota

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THE ITINERANT HOTEL DEVELOPER JAYSON SEIDMAN PURCHASED A CRUMBLING, STORIED HOUSE - AND HAD THE GOOD SENSE TO LEAVE IT MOSTLY ALONE.
Originally published by The New York Times Style Magazine on Sept 15, 2020 , Written by Nancy Hass

AS A HOTELIER, Jayson Seidman has spent years shuttling between projects in New York, Louisiana, Texas and California. The footloose pace suited his metabolism and talent for making himself at home anywhere in the world. Seidman, who was born in Mobile, Ala., and raised in Houston, has a confident East Coast polish from a post-college stint in New York City as a Goldman Sachs real-estate analyst. “No one can quite place me, which I like,” he says.

But three years ago, after opening the Drifter, a conversion of a 1950s motel in New Orleans, he decided he might stay put for a while. He had a special affection for the city, where his mother was raised and where he had gone to college, and it was here that he purchased his permanent home: the grandly decaying former residence of James Donald “Don” Didier, a legendary antiques collector and preservationist whose shop once anchored the Magazine Street antiques district.

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PHOTOGRAPHY BY: DEAN KAUFMAN

THE CHICEST MOTELS IN AMERICA - ARCHITECTURAL DIGEST by Nicole Cota

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THE DRIFTER HOTEL
Originally published by Architectural Digest on Nov 13, 2018, Written by Kate Donnelly and Ashley Mateo

There’s nothing more American than a road trip, and almost as nostalgic as the idea of taking to the open highway is making a pit stop at one of the retro motor lodges that line the country’s major thoroughfares. But . . . not all those accommodations are so retro anymore. Hoteliers and design companies are reimagining these rundown structures as chic boutique hotels that are destination-worthy in and of themselves. From beachfront lodges in Malibu to woodsy escapes in upstate New York, these repurposed motels eschew kitsch for modern design and amenities, giving weary travelers so much more than just a place to rest their heads.

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PHOTOGRAPHY BY: NICOLE FRANZEN FOR DESIGN HOTELS

THE MOST BEAUTIFULLY DESIGNED BAR IN EACH STATE - ARCHITECTURAL DIGEST by Nicole Cota

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BAR AT THE DRIFTER (NEW ORLEANS, LOUISIANA)
Originally published by Architectural Digest on Nov 13, 2018, Written by Kristine Hansen

What any bar owner will tell you is that it’s not hard to make a drink. Rather, what’s difficult is cultivating an environment that embraces eye-catching design. When this design is done well, it sets the bar into an echelon of its own, bringing in locals and design lovers alike. Borrowing inspiration from eclectic pockets around the globe as well as the infusion of arts-oriented boutique hotels, these bars epitomize the fact that slipping into a lounge for a drink doesn’t have to be ordinary. Below, AD surveys the best-designed bar in every state, from Birmingham, Alabama, to Jackson Hole, Wyoming. What may surprise some readers is that the most beautiful spaces are not in the biggest cities (as some might expect), but rather, in such locales as Tulsa and Green Bay. Bottoms up!

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PHOTOGRAPHY BY: NICOLE FRANZEN FOR DESIGN HOTELS

THE DRIFTER HOTEL - NEW ORLEANS, USA / WALLPAPER by Nicole Cota

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Originally published by Wallpaper on Nov 24, 2017, Written by Daven Wu

Most visitors to New Orleans tend to gravitate towards the beloved, if touristy, French Quarter. Set along a straight drive out on Tulane Avenue towards Mid-City, the newly opened 20-room Drifter Hotel offers a quieter, but equally escapist, alternative. 

Starting with the original awning and restored neon road sign, Concordia Architecture and Nicole Cota Studio have preserved the silhouette and retro-vibe of the low-slung 1956 motel, while layering on nostalgic American-highway period references by way of white geometric lattices, mid-century furniture, concrete walls, palm-leaf wallpaper, floral-patterned breeze bricks and Oaxacan tile-work. A particularly surreal moment is the huge disco ball over the bijou swimming pool. 

Encased in slick grey concrete walls, the bedrooms are dressed in Frette and Aesop bath products, but the more entertaining diversions are to be found pool-side with frozen cocktails and sakes, while on-site food trucks dish up Mexican, Cuban and Trinidadian standards. 

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PHOTOGRAPHY BY: NICOLE FRANZEN FOR DESIGN HOTELS

THIS REVIVED NEW ORLEANS MOTEL HAS SOME SERIOUS FLAIR - DWELL MAGAZINE by Nicole Cota

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Built in 1957, an artful hideaway on an industrial stretch of Tulane Avenue in New Orleans has been remade into a modern-day retreat for the contemporary traveler.

What appears at first glance to be an unassuming, low-rise building is truly a visionary combination of modern and eclectic design. Adorned by a retro neon motel sign and an asymmetrical awning, the restored exterior of The Drifter presents classic midcentury motel architecture. Transformed with the help of interior designer Nicole Cota Studio, the interior spaces present a tropical display of bright colors and textures, accented with the artwork of local artisans. Custom-made furniture, troweled concrete walls, and Oaxaca tiles fill the 20 guest rooms and suites. Spaces respect the original era while injecting New Orleans flair and contemporary culture into the mix.

Tucked on an industrial stretch of New Orleans on Tulane Avenue is an old motel turned boutique stay. Built in 1957, the property remains unassuming from the street, but upon further inspection is a haven for modern design. Inside, interior designer Nicole Cota Studio has transformed the stay with a myriad of colorful tones and local artwork. The hotel's restaurant, The Drifter, is teeming with bold texture and patterns—from troweled concrete walls to Oaxacan tile. The dining area presents a chic, yet casual vibe with a built-in banquette in pale olive tweed and tropical folding chairs. 

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PHOTOGRAPHY BY : NICOLE FRANZEN FOR DESIGN HOTELS

THANKS FOR RIPPING UP OUR HOME - NY TIMES by Nicole Cota

AFTER RENOVATING A CHELSEA LOFT, A CELEBRATION WITH THE WORKERS
Originally published by The New York Times on Nov 26, 2014, Written by Steven Kurutz

Last year, James LaForce, a co-owner of the public relations firm LaForce & Stevens, and Stephen Henderson, a writer, bought a 4,000-square-foot loft in Chelsea that was in need of major work. It had been owned since the 1970 by a photographer and his wife, and the entire back of the apartment had been turned into a darkroom and a graveyard for ancient photography equipment. “It looked like Thomas Alva Edison left 15 minutes ago,” Mr. Henderson said. Translation: A gut job was needed. It was a yearlong process in which a small army of dozens of workers stripped the loft down to an empty box and built it up again. They created spacious bedrooms and a vast open living-dining area in the back, and out front, a den and a large gleaming kitchen for Mr. Henderson, who loves to cook.

After the couple moved in last July, they began to experience feelings that, while not unprecedented in the history of renovation, were surely uncommon. This was especially true for Mr. Henderson, whose office happened to be on the same street and who oversaw much of the design decisions.

“I was over at the apartment when it was being built a lot,” he said. “All of the guys were working so hard and were super nice. I kind of missed them.” Mr. Henderson joked that he spent so much time with the project manager, Jeremy Munzell, that a platonic romance developed. As Mr. LaForce, who had more of a back-seat role in the renovation, said: “It was always Jeremy this and Jeremy that.”

So instead of holding a ritual purification and praying that they would never see their contractor and crew again, as some homeowners no doubt do, Mr. Henderson, 56, and Mr. LaForce, 57, decided to host a big dinner party to thank the men and women who created their new home. The guest list included everyone from their decorator to the former police officer from Poland who did the tilework and Vinny the electrician from Super-Charged Electric of Staten Island.

The party, which took place last month, was the first that the couple, avid entertainers, had held since they moved in, and the mood was reunion-like. In the kitchen, Mr. Henderson and a team of assistants were putting the finishing touches on the Vietnamese beef stew, saffron cauliflower salad and other dishes, while the tradespeople milled about, catching up and appraising their own handiwork.

Tony Jones, a carpenter who lives in Brooklyn, hadn’t been inside the loft for a few months but had no trouble recalling where he had laid his hands. “I did those windowsills,” said Mr. Jones, who, like many of the guests, had brought his spouse. “I did some of the flooring, the baseboards.” In his many years as a carpenter, he said, he hadn’t received many dinner invitations from homeowners or had a chance to see “a place when it’s all dressed up.” Looking around at the leather sectional and cowhide rug, he seemed impressed. “Normally,” he said, “I see it empty.”

Nicole Cota, who works for Fernando Santangelo, the designer, and was responsible for the lacquered piñata red wall color by the elevator, had also moved on to other homes and homeowners. “For the most part,” Ms. Cota said, “you do your job and hopefully shake hands at the end.” But she seemed happy to be back, and added that by hosting a thank-you dinner, Mr. Henderson and Mr. LaForce were “setting the bar really high” for her future client-designer relations.

Mr. LaForce, who felt a bit left out during the renovation, said the party “brought me closer to the project” and offered a chance to interact with the people he had heard so much about.  For Mr. Henderson, who is writing a book about soup kitchens around the world, cooking for so many people was an exciting challenge. It also gave him a chance to use his eight burners and two ovens. 

“This is my best kitchen ever,” he said. “It’s open to a nice part of the apartment. It’s got lots of nice work space.”

The last apartment the couple owned, in London Terrace, turned out to be a poor fit for entertaining. “James and I had lived in New York for 25 years, but we did something hayseeds do,” Mr. Henderson said. “We got so excited about the fireplace and wraparound terrace, and didn’t realize it wasn’t very big. We hardly ever made fires in the fireplace, and we didn’t go out on the terrace.”

But their new loft’s generous size (the living-dining area is bigger than many Manhattan apartments) and floor plan (a mix of open rooms and smaller spaces) allowed the evening’s guests to congregate in one place or move around easily. The apartment never felt crowded.“ We can have 10 or 12 people over, or we can have a buffet for 60,” Mr. Henderson said. “We very much bought and designed the place knowing we’d have lots of people over.”

If he and Mr. LaForce were the evening’s ringleaders, its quiet stars were the brothers Taffera — Robert and Eric — the contractors on the project. They have spent the last decade renovating townhouses and apartments, primarily in Brooklyn Heights and the West Village, and have assembled a team of subcontractors they view as an extended family. “The painters care that the wall is smooth,” said Robert Taffera, the older brother. “The carpenter cares that the corners are mitered properly.” And, consequently, he added, “we build good relationships with clients.” On this job, Eric Taffera said, he, Ms. Cota, Mr. Munzell and Mr. Henderson formed a brain trust. “We were the ones deciding how the lighting’s going to be, where it’s going to be set up,” he said. “We had a blast.”

Eric likened a renovation of this scale to a movie production, with skilled craftspeople coming together for a short but intense period to create something before moving on to the next project, rarely to all cross paths again. When the move-in date comes and you no longer see one another, “there is a little bit of emptiness,” he said. “That’s why we’re excited tonight, and there are hugs.” As the evening wore on, the guests formed little groups: The carpenters huddled in the den; the HVAC crew from M. La Penna Refrigeration, in Mineola, N.Y., ribbed one another across the dining table; Ms. Cota, Mr. Munzell and Eric Taffera reconstituted three-fourths of the brain trust around a plushy couch.

Earlier, Mr. LaForce and Mr. Henderson had called everyone together for a toast.“James and I are so grateful that we get to live here and that you did such a beautiful job,” Mr. Henderson told the guests, many of whom he will most likely never see again. “Your ghosts are not going to be in this place, but your spirit is.”

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PHOTOGRAPHY BY: STEPHANIE DIANI